SEO stands for Search Engine Optimization and it is the ongoing activity of optimizing your website and other online content, so that when your potential customers search for your services or products, your website and content will show up on the first page of Google results – ideally at the top.

Why is this so important and worthy of so much time, planning, research, work and money? Because 85% of EVERYONE online only clicks the sites that show up on the first page of Google results.

Therefore, your competitors who are investing in SEO and are on page one, are lapping up the lion’s share of customers and profits while everyone else on pages 2+ are essentially invisible, struggling for leads and spinning their wheels.

Websites that aren’t on page one are like digital business cards. Your customers can only find you when you manually direct them to your URL.

When you engage Taylor + Wolfe to manage your SEO, we bring our 20 years of digital experience to the conversation and kick-off with a deep analysis of your business goals, your industry and competition and a technical audit of your site’s health and standing. Then we prepare a custom strategy for you that’s measurable and trackable throughout the life of our partnership.

We’ve worked with hundreds of clients and we know what works and what doesn’t in Search Engine Optimization.

Now that your SEO strategy has been completed, that strategy is used to guide content creation, link building and potential PR for your site and social channels.

Our typical roadmap for every SEO strategy includes:

• Detailed site audit & competitor analysis
• Keyword research
• On-page optimization
• CRO Analysis
• Google traffic and lead tracking setup (if needed)
• Resolve technical issues (website speed & usability)
• Citations & GMB optimization (for local businesses)
• Link building (whitehat only)
• Content creation (blog writing, videos, etc.)
• Monitoring and ongoing optimization

SEO is more than just Google. If your audience is also prevalent on other search engines like Amazon, YouTube, Twitch, Bing, Yahoo and so on, then we’ll factor in optimizing those outlets as well in our your custom strategy.

Whether you’re a large or small business in a well-known sector or in a very unique niche, our main focus is always to showcase your brand on relevant searches. We always follow these three simple steps to grow your business:

1. Increase your organic search rankings so you show up at the top of search
2. Drive qualified traffic to your web pages
3. Convert your traffic into leads and sales

Our SEO packages are typically sold as 6-12 month retainers. Our contracts are simple and can be exited with 30-days of written notice, so you’re never truly locked in.

While we can offer non-retainer, a la carte pricing on our SEO services, the minimum cost for a retainer at this time is $1850/per month.

Often clients want to know if we’ve worked with businesses like theirs before and maybe we have! What’s important to know is that no matter what industry or niche your business is in, the framework of how to improve your SEO and online leads, is the same for all industries.

• Legal & Lawyers (Civil, Criminal, Personal Injury)
• Healthcare (Practitioners, Doctors, Therapists, Clinics)
• Travel (Hotels, Agencies)
• Education (Coaching, Tutoring)
• Professional Services (Financial, Real Estate, B2C, B2B)
• Physical Products eCommerce (Shopify, Amazon)
• Telecom (Cabling, Phone Systems)