The Steady Cafe & Bar was a popular brunch and event venue in Toronto’s west end, located on Bloor just east of Dufferin. I owned The Steady while also running Taylor + Wolfe, therefore I was a major player in all aspects of it’s branding, design, and digital strategy.
While I failed to capture screengrabs of The Steady’s traffic while it was open to properly show the growth it experienced, you can still see a tappered off end-result here, taken 9 months after The Steady has closed it’s doors — Not Bad! In reality, we were getting about 1500 hits to our website per day. We were ranked on page one for many harder terms on a city like Toronto. Terms like ‘best vegan brunch toronto’ and ‘best bar toronto’. 80% of our event booking business came through our online form and every weekend folks travelled from other parts of town to check out the ‘best vegan brunch’ they read about online.
I was successful in getting The Steady a lot of PR. I managed our private Facebook group which honed in on our community of party goers and fostered their connection to the space.