What is Healthcare Marketing?
Healthcare digital marketing focuses on how to amplify your brand or initiative and attract and acquire new patients while improving their overall experience accessing information and services from your hospital or healthcare organization.
Strategic healthcare marketing should enhance the patient experience and build stronger relationships through marketing tactics like running ads, content development and SEO.
We approach all digital marketing with a custom strategic approach that is tailored to your industry, brand, customers, goals and budget.
EXPERIENCED WITH A VARIETY OF HEALTH BRANDS + GOALS
Healthcare growth + Compliance
Our healthcare marketing teams are experienced in helping you reach your marketing goals while factoring in up-to-date industry regulations (like HIPPA) into your custom marketing strategies. We will build your brand’s awareness, drive traffic, bookings and donations all while guaranteeing compliance.
Until recently, the healthcare industry has been limited to outdated marketing practices for various reasons. Covid and the push towards reaching patients where they are have ushered in a new era of digital marketing for healthcare organizations. We find more and more healthcare practices are updating their overall approach to care and in the process, their branding, messaging, and marketing. Updating your marketing strategy will be essential to stay competitive and relevant.
Unsure where to begin? Just request a chat with us. No push, no strings.
“Keaton Taylor was instrumental in a complete and very successful rebuild of our health not-for-profit website. We needed to fuse two formerly separate spaces, a services-oriented website as well as a fundraising website, and we needed to move from an old static build to one that was dynamic (mobile friendly), form-enabled and easy to update on the fly. We needed a complete overhaul and rethink of how the site was structured, and Keaton was great at digging in and getting it figured out quickly. He is very knowledgeable about the technical aspects of the work, and very logical, while at the same time he is hugely creative with a great design vision, and is also very good at listening to clients. That mix of the technical, logical, creative and people-oriented skills is very hard to find, so we were lucky that Keaton was available.
KATHLEEN SANDUSKY Casey House Hospital
Our Digital Services
GOOGLE + SOCIAL ADS
Audit + Setup
Custom Tracking
Custom Campaigns
Ongoing Optimization
Analytic Reporting
SEARCH ENGINE OPTIMIZATION (SEO)
Digital Audit
Navigation, IA Strategy
Keyword Strategy
E-Commerce Optimization
SEO Optimized Copywriting
Google Business Profile
On-page, Off-page + Technical Strategy
360 Analytics + Reports
DESIGN + DEV
Brand + Logo Design
Navigation, IA Strategy
Web Design
Web Development (SEO’d)
Conversion Rate Optimization (CRO)
