Invest in a strategic path towards increased traffic, leads and revenue.

Stairway to space - grow your business with digital marketing

How do Google Ads work?

Google Ads work by placing your ads in front of people who are searching for keywords related to your business. When someone searches for a keyword that we’re targeting (in your ads), your Google ad will appear at the top or bottom of the search engine results page. You only pay when someone clicks on your ad, making it a cost-effective way to drive traffic to your website, immediately!

Who are Google Ads good for?

Google ads are ideal for:

  • e-commerce businesses
  • Businesses whose services or products get googled a lot
  • Businesses that have high competition
  • Businesses that want to target new markets

Who are Google Ads bad for?

Google ads may not be ideal for:

  • Tech start-ups
  • Businesses with very tight margins
  • Businesses that can’t or don’t want to scale
  • Small businesses that are in competition with big banks or insurance companies
  • Businesses launching products that are so different no one is searching for them

Do Google ads help SEO?

Yes, we regularly see an increase in organic rankings when clients run Google ads alongside their SEO effort. Talk to us for package pricing.

How much do Google Ads Cost?

Google ads are broken up into two fees:

  1. Your management fee goes to us for doing the work of running and managing your ads.
  2. Your ad spend, which is the amount of money that goes to Google for them running your ads on their platform, to their users.

Google ads are charged by the click. Google prices the cost of each click based on how competitive your industry and area are, so the costs vary greatly from client to client. We can take a peek under the hood and tell you what to expect to spend based on your goals. As a general rule of thumb though, every business should anticipate spending at least $500/mo in ad spend.

Can I pay only for the leads I get?

There are certain industries where we will participate in a ‘lead-gen’ program where we manage the ads and pay for the ad spend ourselves and only charge you for the lead, call or set appointment. We typically charge $10-50 per call or $250-300 per booked appointment. If you think this may suit you, please fill out our quote form.

We’ve worked with clients in almost every industry

Often clients want to know if we’ve worked with businesses like theirs before and maybe we have! What’s important to know is that no matter what industry or niche your business is in, the framework of how to improve your SEO and online leads, is the same for all industries.

  • Legal & Lawyers (Civil, Criminal, Personal Injury)
  • Healthcare (Practitioners, Doctors, Therapists, Clinics)
  • Travel (Hotels, Agencies)
  • Education (Coaching, Tutoring)
  • Professional Services (Financial, Real Estate, B2C, B2B)
  • Physical Products eCommerce (Shopify, Amazon)
  • Telecom (Cabling, Phone Systems)
Rob Riverso Market Research and design client testimonial

Taylor + Wolfe managed the entire design and marketing effort for my start-up. They brought my company from an idea to a tangible concept and provided our us with tremendous credibility straight out of the gate … I would hire them again immediately.

ROB RIVERSO FinTech Startup

Tony Hewer Social Media Client Testimonial

Taylor + Wolfe managed our social media and were amazing to work with. They had great ideas, thought outside the box, and brought us real results – increased traffic to our websites, more followers on social media, and increased attendance at our art events.

TONY HEWER Koffler Centre of the Arts

Our Digital Services


Audit + Setup

Custom Campaigns

Ongoing Optimization

Analytic Reporting


Digital Audit

Navigation, IA Strategy

Keyword Strategy

E-Commerce Optimization

SEO Optimized Copywriting

Google Business Profile

On-page, Off-page + Technical Strategy

360 Analytics + Reports


Brand Identity

Logo Design

Web Design

Web Development

Conversion Rate Optimization (CRO)

free seo site audit

Have a Custom Need? Hit us up!

We’ll schedule a complimentary chat and then deliver a quote.

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