Google Ads work by placing your ads in front of people who are searching for keywords related to your business. When someone searches for a keyword that we’re targeting (in your ads), your Google ad will appear at the top or bottom of the search engine results page. You only pay when someone clicks on your ad, making it a cost-effective way to drive traffic to your website, immediately!

Google ads are ideal for:

• e-commerce businesses
• Businesses whose services or products get googled a lot
• Businesses that have high competition
• Businesses that want to target new markets

Google ads may not be ideal for:

• Tech start-ups
• Businesses with very tight margins
• Businesses that can’t or don’t want to scale
• Small businesses that are in competition with big banks or insurance companies
• Businesses launching products that are so different no one is searching for them

Yes, we regularly see an increase in organic rankings when clients run Google ads alongside their SEO effort. Talk to us for package pricing.

Google ads are broken up into two fees:

1. Your management fee goes to us for doing the work of running and managing your ads.
2. Your ad spend, which is the amount of money that goes to Google for them running your ads on their platform, to their users.

Google ads are charged by the click. Google prices the cost of each click based on how competitive your industry and area are, so the costs vary greatly from client to client. We can take a peek under the hood and tell you what to expect to spend based on your goals. As a general rule of thumb though, every business should anticipate spending at least $500/mo in ad spend.

There are certain industries where we will participate in a ‘lead-gen’ program where we manage the ads and pay for the ad spend ourselves and only charge you for the lead, call or set appointment. We typically charge $10-50 per call or $250-300 per booked appointment. If you think this may suit you, please fill out our quote form.

Often clients want to know if we’ve worked with businesses like theirs before and maybe we have! What’s important to know is that no matter what industry or niche your business is in, the framework of how to improve your SEO and online leads, is the same for all industries.

• Legal & Lawyers (Civil, Criminal, Personal Injury)
• Healthcare (Practitioners, Doctors, Therapists, Clinics)
• Travel (Hotels, Agencies)
• Education (Coaching, Tutoring)
• Professional Services (Financial, Real Estate, B2C, B2B)
• Physical Products eCommerce (Shopify, Amazon)
• Telecom (Cabling, Phone Systems)